Coupons
Best Deals and Discounts
CLIENT
PLATFORM
ROLE
BRIEF
CHALLENGE
Case Study
RESEARCH
Tools Used: Google Analytics, reports pulled from site by Developers.
User Personas
Used research to identify Two types of people.
- Brands:
Companies put large quantities of Cash Back coupons on different stores and websites. - Users:
Users who are buying Cash Back coupons while shopping their favorite products to get a discount for the next time they buy a new product.
USER TESTING & ANALYSIS
User tests were developed using the data pulled from our research and the concerns raised by the companies owners. The tests consisted of a list of set tasks that users were asked to complete. Insights from the testing proved very insightful into where our bias and misconceptions about the site were.
Findings and takeaways from the tests included:
- Strong brand.
- Trustworthy.
- Hard to understand the difference between discounts and Cash Back Offers.
- Confusing Cash Back coupons. (People were bouncing before reaching critical points in the user flow)
- People confused with the amount of distractions they had to face before checking out
WIREFRAMES & FLOWS
Tools Used: Photoshop.
After learning about the strengths and weaknesses of the site, I striped away all of the design elements in photoshop and created wireframes of the current process. I then created an ideal wireframe of a user flow based on the data from our research into ideal user behaviors and where bounces were occurring. This gave me a road map moving forward on where there were weaknesses in the UX. The main insight was that conceptual information needed to be moved higher up in the funnel for the Cash Back site maps.
PROTOTYPE
Tools Used: Photoshop.
Front-End
Technologies Used: HTML5/CSS Javascript.