Project STORED

In this case study, we will be looking at the revamp of a website that helps users book storage units for their personal belongings. The goal of the revamp was to simplify the booking process and create a more intuitive user interface that would make it easy for users to find what they need and complete the booking process in as little time as possible.


The original website had a booking wizard that required users to go through five different steps to book a storage unit. This made the process time-consuming and challenging, which resulted in a high bounce rate and a low conversion rate. The user interface was also outdated and not user-friendly, which added to the frustration of users trying to book a storage unit.